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Capitalize

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Capitalize it if it results in long-term benefits.

Scenario: You've got a hot tub, and you want to buy a $500 laser-light machine add-on that changes the color of the water based on the beat of music.

Considering that this makes the hot tub more fun to use and more valuable...

...it's bringing long-term benefits, so we'd capitalize this $500 investment into the hot tub!

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