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Gift Cards

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Collection of cash

Gift cards serve as deferred revenue that will be "cashed-in" on at upon redemption.

They don't truly count as revenue until they're "cashed-in"!

Scenario: In March, your lemonade stand sells a total of $100 in gift cards.

TransactionDebitCredit
Cash$100
     ??????

Debit to Cash because upon selling the $100 in gift cards, we're collecting cash, and assets (Cash) have a normal debit balance.

TransactionDebitCredit
Cash$100
     Deferred Revenue$100

Credit to Deferred Revenue because we now owe our customers $100 in future sales, and liabilities (Deferred Revenue) have a normal credit balance.

Redemption of gift cards

Scenario: In April, your customers redeem $75 worth of the gift cards sold in March.

TransactionDebitCredit
Deferred Revenue$75
     ??????

Debit to Deferred Revenue because no longer owe our customers $75 worth of the $100 of future sales from gift cards, and liabilities (Deferred Revenue) have a normal credit balance.

TransactionDebitCredit
Deferred Revenue$75
     Sales Revenue$75

Credit to Sales Revenue because now that $75 in gift cards have been redeemed, they count as revenue, and revenue accounts (Sales Revenue) have a normal credit balance.

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