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Support

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Support means out of all transactions, what percentage contain both items?

Scenario: Your online drop-shipping store has 100 transactions. Out of all transactions, 50 of them include a hoodie. Of these hoodie transactions, 10 of them include a hat. Find the support for "Hoodie Hat".

Support(A ➡ B) = Transactions with A & B / All Transactions

Transactions with Hoodie & Hat = 10
All Transactions = 100

Support(Hoodie ➡ Hat) = 10 / 100
Support(Hoodie ➡ Hat) = 0.10

Answer: Out of all transactions for your drop-shipping store, 10% contain both a hoodie and hat.

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